From our friends at The Morning Call:
One of the top-ranked young competitors in the equine sport of eventing, Caroline Martin looked all over for a shampoo that would leave her horse’s coat and mane shiny, but wouldn’t dry out its skin with repeated grooming.
Mane ‘n Tail equine shampoo and conditioner was the only product she could find that worked.
That’s when the Springfield Township 19-year-old had a thought.
“My scalp would always be dry,” she said. “Mane ‘n Tail works, why not try it on my hair? I sometimes, if I run out of the human product and can’t get to the grocery store, will go to the barn and use the equine product. It doesn’t dry your scalp out, and also it makes your hair extremely shiny and soft.”
That’s the secret behind the crossover success of Straight Arrow Products Inc.
After more than a decade of steady sales growth, the family-owned Bethlehem Township company whose Mane ‘n Tail shampoo and conditioner went from tack-shop staple to salon hair-care secret to a spot on the shelves at Walmart, Target and all three major drug store chains, is in expansion mode.
Watch the video!
