EquiSearch.com is one of the most in-depth horse websites on the Internet delivering content for horse owners about riding and training, horse care, horse sports and industry news.
They recently highlighted Straight Arrow Products, Inc. in their “Getting to Know Our Advertisers” section on their website. Devon B. Katzev, CEO of Mane ‘n Tail, mentions how tried and true, quality products still continue to please customers.
Question: What is one unique thing about your company?
Devon Katzev: Well, we started in the equine industry and just by word of mouth have grown into an international personal care company … there aren’t many shampoos out there that have our history [of] starting out as a horse shampoo and making the cross-over for people!
He says that some customers may not know that Mane ‘n Tail is made in the United States, in its own production facility in Bethlehem, Pennsylvania. The Original Mane ‘n Tail Conditioner, which is Katzev’s favorite product because he grew up making it since he was a kid, is also a close second best-selling product only to The Original Mane ‘n Tail Shampoo.
Cowboy Magic, previously owned by Jim and Charlotte Cummings, another family-owned equine grooming line, is now part of the Straight Arrow Products, Inc. family. Not only is this a perfect fit, but Devon intends to keep their family tradition and core essence of the Cowboy Magic brand going strong.