"Serving our Customers with Tradition, Technology and Trust"

Privacy Policy / Terms and Conditions

Protection of Your Information

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

When do we collect information?
We collect information from you when you register on our site, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.

How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To allow us to better service you in responding to your specific customer service requests.
  • To administer a contest, promotion, survey or other special offer.
  • To ask for ratings and reviews of our products.

 

 

 

 

How do we protect your information?
We only provide articles and information. We never ask for credit card numbers. Our products are only old through participating retailers – not on our website.

Is the site secure?
We do not currently require an SSL because no credit card information is ever collected from our main company website. We advise our customers that if they ever perform credit card transactions online that they ensure that the site is secure. A site is hosted on a secure server if the URL begins with “https.”

Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us understand which products our customers click on most often. Cookies help us to understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

How do I know if cookies are being used?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make your site experience more efficient may not function properly, preventing us from customizing your experience based on your specific product preferences.

Third-party disclosure
Straight Arrow, Inc. does not sell, trade, or otherwise transfer any Personally Identifiable Information to outside parties.

Third-party links
We do not include or offer third-party products or services on our website.

Google
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We do not use Google AdSense Advertising on our website, though we reserve the right to do so at any time. The implementation of AdSense, or any other third-party advertising technology, would in no way negate our privacy policy.

Google, as a third-party vendor, uses cookies to serve ads on participating websites. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers work together to allow us a deeper understanding of our customers’ preferences and interests.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org

According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously.
  • To display this policy on our home page or on the first significant page after entering our website.
  • Our Privacy Policy link includes the word ‘Privacy.’

 

 

You will be notified of any Privacy Policy changes:

  • On our Privacy Policy Page

 

You can change your personal information:

  • By emailing us

 

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will notify you via email within 7 business days should a data breach occur.

CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Market to our mailing list or continue to send emails to our customers after the original transaction has occurred.

 

 

To be in accordance with CANSPAM, we agree to the following:

  • We will not use false or misleading subjects or email addresses.
  • We will identify the message as an advertisement in some reasonable way.
  • We will include the physical address of our business or site headquarters.
  • We will monitor third-party email marketing services for compliance, if one is used.
  • We will honor opt-out/unsubscribe requests quickly.
  • We will allow users to unsubscribe by using the link at the bottom of each email.

 

 

 

 

If at any time you would like to unsubscribe from receiving future emails, you can email us at by following the instructions at the bottom of each email. Upon receiving your request we will promptly remove you from ALL future correspondence.

Protection of Straight Arrow’s Information

1. Terms and Conditions
By accessing this website, you are agreeing to be bound by the Straight Arrow, Inc. Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this website. The materials contained in this website are protected by applicable copyright and trademark law.

2. Use License
a. Permission is granted to temporarily download one copy of the materials (information or software) on Straight Arrow Products, Inc.’s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

  • modify or copy the materials;
  • use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
  • attempt to decompile or reverse engineer any software contained on this website;
  • remove any copyright or other proprietary notations from the materials; or
  • transfer the materials to another person or “mirror” the materials on any other server.

 

 

 

b. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Straight Arrow Products, Inc. at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer
The materials on this website are provided “as is”. Straight Arrow Products, Inc. makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Straight Arrow Products, Inc. does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on this website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations
In no event shall Straight Arrow Products, Inc. or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on this website, even if Straight Arrow Products, Inc. or a Straight Arrow Products, Inc. authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata
The materials appearing on this website could include technical, typographical, or photographic errors. Straight Arrow Products, Inc. does not warrant that any of the materials on its website are accurate, complete, or current. Straight Arrow Products, Inc. may make changes to the materials contained on its website at any time without notice. Straight Arrow Products, Inc. does not, however, make any commitment to update the materials.

6. Links
Straight Arrow Products, Inc. has not reviewed all of the sites linked to this website and is not responsible for the contents of any such linked site. The inclusion of any link within the website does not imply endorsement by Straight Arrow Products, Inc. Use of any such linked website is at the user’s own risk.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us at the following:

http://straightarrowinc.com/
2020 Highland Ave.
Bethlehem, PA 18020
USA
consumeraffairs@straightarrowinc.com
610-882-9606